by mkedave on September 3, 2014
I don’t speak baby.
It’s only been a week and a half, but there’s plenty of squawks and yelps that burst from Noble’s little mouth that I just can’t understand. Hungry? Gassy? Fussy? It’s just as likely that his mother can solve whatever problem he’s having better than I can.
But, maybe this will help: The Sproutling Baby Monitor.
Of course, wearable technology should be able generate the data that will ultimately do the talking for those who can’t talk. Which is perfect, because that’s just more information for us to interpret. Or, as new parenthood goes, misinterpret.
by mkedave on May 6, 2014
A loyalty program says nothing about true brand loyalty.
It’s only indicative of a repetitive behavior based upon minimum levels of satisfaction combined with cut-rate offers.
Let’s use grocery shopping for example. Did you know that neither Whole Foods and Trader Joe’s have loyalty programs? Now, let’s assume that they’re succeeding at attracting customers through superior product quality and/or unique products that people want to buy.
It’s also fair to assume that loyalty programs, in general, only work well with industries where Company A can’t differentiate itself from its competitors and its customers are either 1) lazy or 2) lack the price awareness to shop elsewhere.
Company B doesn’t need a loyalty program because it’s adequately marketing itself to the conscious and price-aware consumer who feels just fine making a purchase from Company B because they’ve easily found their item and they were treated well throughout the purchase process.
We probably shouldn’t let loyalty programs pre-decide our shopping behaviors. Instead, brands should be earning our loyalty by doing a great job of getting us what we need, when we need it, at a price we can’t pass up. Oh, and rewarding us when we really deserve it.
by mkedave on January 20, 2014
The media just wants the simplified sound bite.
So, Richard Sherman wears Beats.